In this article, we will talk about How to apply SEO on Shopify to increase organic traffic.
Learning to apply SEO in Shopify has become a study of opportunities and strategies. If your main goal is to achieve the success of your business beyond increasing organic traffic, it’s essential to find the right keywords and tools.
Although some say that “content is king” and that often how products are described matters more than the product itself, this isn’t always enough in Shopify. High competition creates the need to stay visible for longer periods and strive for successful conversions.
Applying SEO to your Shopify store is a strategy to make it visible on major search engines. This means that when users search for information about the products you offer, your store should appear among the top results. To achieve this, there are some key principles, which we will describe below.
Keywords, or keywords, are those that allow you to describe your product or service. However, they also include the terms with which you want your page to be found. It’s important to mention that your preferences don’t always align with search trends.
Therefore, it’s not enough to choose the most obvious or specific keywords. You need to go through a keyword research process. This process not only helps you find the ideal words to describe your product but also reveals how many searches they receive and their relevance.
You can find a wide variety of tools to conduct your keyword research. However, this won’t be very helpful if you don’t truly understand the real purpose of optimizing your content, which is to make it easy for your customers to find your products.
Choosing the most obvious keywords will immerse you in competition with millions of results. Therefore, generic keywords alone won’t be very effective. On the other hand, being more specific can have significant advantages, as long as you don’t try to position yourself in a market with very few searches.
The recommendation is to consider the distinctive elements of your product. That is, the characteristics that make it unique and desirable for customers. This leads to the use of long-tail keywords, which contain 4 or more words and allow you to differentiate your product better.
Search Engine Optimization (SEO) techniques are related to a series of parameters applicable to the content and structure of each web page. The use of SEO in Shopify also involves how information about categories and products is organized.
Regarding content, aim to design a homepage where it’s easy to locate products. It’s also essential to avoid plagiarized content; even in product descriptions, you should use unique content. You can check this with anti-plagiarism tools.
Create an analogy between your Shopify store and your physical store in the sense that everything should be well-organized and identified. The use of categories and subcategories will help you maintain order and make it easier for your customers to find what they’re looking for. Categories should clearly indicate all the options you offer in your Shopify store.
An optimization technique applied to categories involves including the main keyword in each one of them. This way, you enhance the category’s ranking. This makes it possible for search engines to detect your store in searches related to a specific category.
It’s also important that each category, URL, or section of your page is associated with a unique keyword. This is to avoid what’s known as keyword cannibalization. If two or more pages share the same keyword, they will be competing directly against each other.
As for products, you need to reduce distracting elements, incorporate appropriate images that provide descriptive elements that address your customers’ search intent. In addition to SEO, creativity is a key element for success in Shopify.
Indexing is one of the most important requirements for a successful SEO strategy in Shopify. Primarily, this ensures that your website is included in the list of URLs that count for Google and other search engines.
Being certain that your Shopify store’s page is indexed ensures that anyone searching for you can easily find you. Although indexing usually takes 24 to 72 hours or more, you can accelerate the process through some basic recommendations, such as:
Maintain a well-structured store: Ensure a coherent sitemap that aligns with your Shopify store’s objectives.
Create internal links: Link from your homepage to different categories, from a blog, or from another page within your store.
Make Google crawl your page: Use Google Search Console to request indexing of your page directly, which will speed up the process.
Keep your Shopify store updated: Pages that remain unchanged tend to be overlooked and may not be considered for ranking.
Following SEO rules in Shopify creates the ideal conditions for your page to be indexed more quickly. However, in some cases, indexing may be delayed due to issues like URL generation problems, bot blocking, orphaned URLs (those without links), or duplicate content.
Shopify is a platform designed to help you be productive and successful in your online business. It offers various tools for creation, editing, and all activities related to selling your products. SEO apps are no exception, and among the most popular ones are:
Plug in SEO: This app includes a free version and allows you to edit the title of each of your pages, create and edit meta descriptions, and control loading speed. It also provides a list of suggestions to optimize your Shopify store according to SEO requirements.
Bulk Image Edit: This app enables the editing and adjustment of your product images to meet Google and Shopify standards. It simplifies tasks such as resizing images and assigning names and alt attributes.
Google Shopping: This tool allows you to list your Shopify store’s products for display and comparison with other stores. In combination with Google Merchant, it can enhance the visibility of your catalog.
Kit – Marketing with Kit: Kit helps manage product posts on your social media accounts and tracks visits. It can generate offers and promotions targeted at customers who have previously visited your pages, and it’s free to use.
Wishlist – Wishify: This Shopify app lets users add your products to their wishlists. You can customize it to match your store’s design and receive reports on added products to assist in your marketing campaigns. While SEO apps offer easy-to-implement recommendations in Shopify, competition remains high. The distinctive elements of your brand and the treatment of your content can make a difference in positioning your store in search engine results.
Creativity, innovation, and attention to detail will enable you to anticipate your customers’ intentions and tailor your offers to meet their needs. E-commerce is the path, and the use of SEO in Shopify to increase organic traffic is a tool that can lead you to success.
We specialize in Shopify and custom solutions for your store. We can enhance your website’s SEO to boost your traffic and sales. Just contact us for a quote. Our team is ready to answer your questions and make your online store a place where customers feel at home.