How to create discount codes in Shopify?

In this artile we will talk about how to create discount codes in Shopify?

You might have always thought that discounts and offers are strategic sales tools, and we can assure you that you’re correct. However, they have never been used as successfully as they are now in online businesses, which see their sales and customer loyalty grow every day.

The Shopify platform understands that the key to success lies in creating discount codes and collaborating with applications that enhance strategies. That’s why these are the tools it provides to its customers.

In this regard, like all the tools Shopify offers, creating discount codes is a simple, quick, and flexible process. The variables involved can be adjusted to meet the needs and desires of customers.

Are you ready to create discounts codes in Shopify?

To start this new adventure, access the control panel of your Shopify store and navigate to the “Discounts” menu (left-hand sidebar). From there, the variables will be in your hands.


What name will you give to the discount code?

Once you’ve entered the “Discounts” menu, at the top, you’ll need to enter a name for the discount code you’re creating. Make sure it’s appealing to customers and provides all the necessary information (duration, percentage of discount, and the reason for its issuance).

You have the option to choose from several alternatives and carefully consider them until you’re convinced you’ve found the right code.

For example, if your online store sells clothing, one that could work well is “20WINTER.” This code will easily inform customers that they can enjoy a 20% discount in the upcoming winter season.


What type of discount do you prefer?

 Now you’ll have to choose what type of discount you want to apply with the coupon, but be careful that your decision doesn’t negatively impact the business’s financial results. You can choose from several alternatives:
  1. Discount a “fixed amount” from the total product cost.
  2. Determine a “percentage discount” applied to the total product cost.
  3. Do not charge the customer for shipping costs.
  4. Buy two products for the price of one or buy one and get another at a discount, or in other words, “buy X and get Y.”

However, each of these options will require careful consideration based on specific variables:

  • What is the usual profit margin?
  • Is the discount attractive to potential customers?
  • Exactly what will the percentage discount be applied to: specific products, collections, or entire orders?
  • Will the discount be applied only once per order?
  • In the case of free shipping, which countries will be considered, or will it only apply to domestic shipping?
  • Will there be a minimum purchase amount required for the discount to apply when getting another item?
  • Will the discount also apply to the second item, or will it be free?
  • What is the maximum number of uses per order that you can establish? Can customers use the discount coupon in multiple purchases, or is it for single use per customer? This is called setting limits on coupon usage.

In summary, choose the discount you prefer, but don’t make the decision lightly, as the profitability of your business could be at stake.


To which customers do you plan to offer the discount coupon?

The Shopify tool for creating discount codes has already brought you this far: you’ve given your coupon a name and decided what type of discount you prefer, meaning you know exactly what you want.

However, now you have to decide which type of customer you’ll offer the discount to. You may choose all your customers, or you may prefer a specific type of customer or a specific customer (e.g., male or female customers, or those who have spent more).

To finish, you’ll also need to decide if the coupon will have an expiration date, but let’s talk about that in the next section.

Making this decision is not difficult at all, as discount coupons typically have an expiration date. However, if you prefer, you can ignore this variable and skip the “set an end date” section. Be reasonable and choose the best option, always thinking about the profitability of your business.

If you decide to set an expiration date for the coupon, then simply select the start date and time and the expiration date.

Next, click on the “Save discount code” option, and you’re good to go. You’ve created your coupon, and it’s ready to be distributed through your communication channels and social media.


Important Considerations When Creating Your Discount Codes on Shopify


Creating discount codes on Shopify is relatively straightforward, as shown in the previous section. However, when you’re ready to get started, it’s essential to consider the following points:

  1. Shopify Plan Restrictions: Discount codes on Shopify are available only for Basic and higher-tier plans. Ensure your plan supports this feature.

  2. Inability to Edit Codes: Once you’ve created a discount code, you cannot edit it. If you need to make changes or modifications, you’ll have to delete the existing code and create a new one.

  3. Expiration Time: When choosing the code’s expiration date, keep in mind that it will be valid until 23:59:59 of the specified day.

  4. Customer Data: Utilize the customer data stored in your database to distribute your codes effectively. You can select specific groups or individual customers based on various criteria such as gender, tenure, or purchase history.

  5. Usage Limits: If you want to restrict each code to one use per customer, use the “usage limits” section and select the “1 use only” option.

  6. Conditions: When setting up your discount code, you can use the “conditions” section on the “Add discount code” page to choose whether the discount applies to a single specific product or all identical products in a cart.

Keep these considerations in mind to ensure you create and implement your discount codes effectively on Shopify.


Are you distributing your discount codes correctly?

Even if your distribution strategies are well-defined, it’s always good to stay updated on the impact that communication channels and social media have on customers. Who knows, you might choose a new strategy for that discount code you just created.

So, pay attention to the following considerations:

  • Social media remains the go-to distribution channels (Twitter, Facebook, and Instagram), as customers often seek opinions and recommendations before making a purchase. Make sure not only to be present there but also to share all the necessary content that allows you to promote your brand and, of course, distribute your discount coupons.
  • Use the Newsletter as your best ally, as it allows you to share news and updates about your business with your customers. So, discount coupons are always a novelty that subscribers love. Why not offer the discount to new subscribers?
  • Have you considered that distributing leaflets and pamphlets in your physical store plays a significant role in promoting discount codes? Don’t think that only the internet can be your ally; all strategies that help you attract customers are valid.
  • If necessary and if you find the idea appealing, why not think about other more conventional distribution channels? For example, print media, television, and radio. If you can target them correctly, you might be surprised by the results.

Shopify App and the discount codes

For all, it is well known the positive impact that discount strategies have on businesses, as many customers succumb to temptation.

For Shopify, its customers are special, and it cannot do less than offer them discount tools that complement and improve the platform’s functionality.

In this regard, applications specialized in discounts integrate easily into your online business and give you the possibility to enhance your sales strategy by incorporating offers, discounts, and coupons. Here are some of the best ones:


Bold discount

This is one of the best applications from Bold Discount, which integrates very easily with the Shopify platform.

It offers the option to create discounts on a wide range of products, whether you decide by brand, collection, or product type.

You don’t necessarily have to create discount codes, as it allows you to schedule daily offers and use the countdown timer to send notifications to your customers.

There is no doubt that its application comes with a series of advantages that you shouldn’t miss:

  • Create personalized promotions that will definitely attract your customers and increase your sales.
  • Change showcase prices, create flexible sales, use dynamic promotions, and schedule discounts very quickly.
  • Reduce cart abandonment, which will increase conversions through codeless promotions.
  • Countdown timers create anticipation and a sense of urgency in your customers, encouraging them to make a purchase.
  • You can create custom sales icons to highlight your offers.
  • Create promotions and discounts in percentages or fixed amounts.
  • Quickly configure your sales and schedule promotions in advance.

Upsell on Exit & Visit

This app offers you the option of a discount code, along with the possibility of free shipping, special prices, personalized messages, and a gift.

The functionality of pop-ups offers the possibility to impact your customers when they first enter your site or when they are about to leave. It’s impossible not to see the special offer being promoted. It is a free application, but the Advanced Plan costs $13.95 per month.

Having this application has several advantages:

  • Widgets that allow you to create conversion thank-you pages and reload customers.
  • Pop-up window that displays discounts with a countdown timer.
  • Cross-selling and product recommendations, even immediately after a purchase.
  • Reorder button and call to action.
  • Images, videos, and post-purchase surveys.
  • SMS and email marketing.

Daily Deals

It has never been easier to create promotions with just one click. This app allows you to promote your products or collections very simply. You have the option to set up a daily deals page, where you can schedule their rotation and generate expectations through a countdown bar. The cost of the app varies from a free opportunity to $9.95 per month.

Enjoy the advantages that this discount application for Shopify can offer you:

  • Combine offers and discounts with countdown timers, which generate a sense of urgency in your customers that drives purchases.
  • Opportunity to schedule sales with discounts and attractive daily offers that can be executed immediately.
  • Ability to collect customer data, create tracking, and generate communications about flash sales.
  • Create product or collection discounts, either in percentages or fixed amounts. You can set discount limits per customer.
  • Create daily offers on the landing page, which is effective for increasing conversion rates and increasing your sales.
  • Schedule offers through the offer calendar page.
  • Increase the average order value by generating integrated additional sales with discount offers and bonuses.

In summary, these applications aim to enhance the functionality of creating discount codes on the Shopify platform. Ultimately, the goal is to improve sales strategies, increase conversion rates, and boost profit margins for online stores.


If you want to implement a successful discount strategy, do not hesitate to contact us; we will be happy to advise you on making your online store a success.


Some articles that may interest you:

    • The 5 best shipping apps for Shopify stores
    • Optimize your e-commerce conversion rate using CRO
    • How to apply SEO to Shopify to increase organic traffic?

If you're looking for something more professional, it's undoubtedly best to get in touch with a Shopify expert.

Contact us, and we'll be happy to review your case without any obligation.


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