In Europe, the new alliance between TikTok and Shopify includes Spain, France, Italy, Germany, and the United Kingdom. These are the countries where Shopify merchants can expand their marketing strategies and promote themselves through the growing TikTok community.
The new partnership between Shopify and TikTok extends to European countries, offering Shopify merchants the opportunity to create, measure, and track their advertising campaigns with the aim of establishing a presence through this new channel.
But it goes far beyond that because TikTok, as a continuously expanding community committed to various age groups, allows Shopify businesses to leverage their creativity and talent to stay ahead of trends and create visual content that helps them be discovered in the new market.
In this way, both companies are supporting digital entrepreneurs and opening doors for them to expand with new knowledge, tools, trends, and advertising strategies in TikTok’s growing community.
But where does all this come from? The urgency of responding to the significant challenges faced by small businesses has required more creative and collaborative solutions. As a result of the global situation and the pandemic, commerce has undergone dramatic changes.
Businesses have had to seek new alternatives, and the digital realm has been the focus. Merchants need to find new ways to sell, and buyers have been forced to look for more creative ways to shop.
So, with the partnership between Shopify and TikTok, everything becomes more straightforward. The platforms supporting this new business model are determined to work together to support the growing demand for technological support and marketing tools.
Therefore, this collaboration and alliance will allow Shopify merchants to advertise and promote themselves in a new and straightforward way, but it will require them to showcase their energy, creativity, and new ideas.
Now, this partnership is being presented as the best option for European Shopify merchants. The collaboration and support they will receive regarding resources, new marketing strategies, and brand positioning will undoubtedly impact conversion rates and profitability.
The agreement between these two giants will allow Shopify merchants to connect their profiles to TikTok and reach more than 100 million European users who enjoy the short video social network.
Shopify stores can directly use the TikTok For Business platform from their control panel, ensuring not only the creation of advanced marketing campaigns that increase digital sales, but also access to a piece of code or “pixel” that facilitates real-time measurement and performance tracking of their ads and videos.
In conclusion, TikTok supports not only large companies but also small and medium-sized Shopify online stores, offering them the opportunity to make themselves known through a new business showcase.
For Shopify merchants, the new challenge will be to make the most of the benefits resulting from this agreement. They will have the opportunity to use the new tools provided by TikTok and confidently venture into building their brand, boosting their sales, and firmly establishing themselves in a market eager for new products and solutions.
Shopify merchants can expand their marketing strategies hand in hand with TikTok, making it possible to enter, sell, and be known in this renowned and powerful short-video community.
Use the Shopify control panel as a one-stop shop, providing access to TikTok For Business and its key functions, including publishing and tracking tools.
Leverage TikTok’s pixel to not only capture new customers but also launch, optimize, measure ad performance, and track conversions from your own control panel.
Achieve greater audience reach through short video applications as advertising tools. The market it targets is quite diverse in terms of age, and it is continually seeking new content and purchasing options.
Access creative and intuitive TikTok tools, allowing you to create ads and showcase products in just a few minutes but to a very wide range of audiences. This allows you to attract potential buyers with diverse ages and characteristics.
The possibility of building brands targeted at specific audiences, increasing visibility and conversion chances. Establishing the brand in this market should be one of the main challenges that Shopify merchants face in this new opportunity for expansion and growth.
Free advertising credit of 82 euros. This is possible for Shopify businesses that create a business account, sign up for trial and basic plans, connect to the TikTok For Business account, and spend 20 euros on advertising within two weeks. Credit can be improved and even increased to 270 euros in more advanced plans.
Certainly, the alliance between Shopify and TikTok is expanding the business world for small merchants, offering them not only the opportunity to enter a new market but also a public showcase that gains more visibility every day in a diverse, active audience eager to meet their needs and expectations. So, it will depend on entrepreneurs to employ their creativity to direct marketing strategies properly and successfully position their brand.